kate spade campaign

One of my favorite companies for advertising (and in general) is kate spade.  Not only does the brand have the girly, fun, colorful look that I adore, but also the marketing is so absolutely fantastic.

I have kept kate spade ads for years now.  I pull them out of magazines and save them because they are always lady like, elegant and fun.

Here are a few of my favorite ads from previous years

So I was so excited when the new fall ad campaign came out featuring Bryce Dallas Howard!  Take a peek...

The slogan of the season seems to be "Understated is Overrated"  Love it! 

Reminds me of Mad Men

Fantastic picture!

The colors in the pictures are so great!  And the campaign is such a throwback to the late 1950s/ early 1960s era which really is making a comeback  (like Mad Men and The Help).  And of course Bryce looks stunning in the pictures.

What do you think of the new campaign?

Matchbook Ads

I wrote a raving review on the premier issue of Matchbook magazine on my other blog (here).  But, since this blog is geared toward my work in graphic design, I wanted to take a minute to talk about the great ads that were in the first issue.

I plan on writing an entire post on an Ode to Kate Spade ads...

These ads were bright, happy, fun and they made me want to buy things.  And isn't that what advertising is for?

The ads in Matchbook were not like anything I've ever seen.  Sure, there was Coach and Kate Spade, but even those seemed to be even more vibrant than in other magazines.  All the ads were so girly and fun and, although terribly eye catching, didn't necessarily register as ads.  I didn't think "Oh they are trying to sell me something."  I thought, "Oh look how lovely!  How wonderful."  And an ad that makes you happy, but without hitting you over the head with the fact that its an ad is really something.

What companies/ ads do you like that don't make you immediately think, "What are they trying to sell me?"